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Purpose & Overall Relevance for the Organization:
The successful candidate will be responsible for leading and delivering engaging digital experiences that are fully integrated into the adidas communication platform and flawlessly executed. Digital will continue to be a key pillar of brand strategy at adidas ensuring the consumer experience is always premium, seamless and personal.
Key Responsibilities:
- Develop an overall Digital Marketing Strategy in conjunction with the global and regional Brand Activation team. This will include brand and category objectives for online, mobile, paid social, and eCRM.
- Create, manage, and implement integrated digital marketing campaigns across MENA for football, running, training and Originals, being flexible enough to act as a team leader or a team member depending on the campaign requirements.
- Manage and inspire external agencies in the development of key digital initiatives and tools.
- Develop and manage an analytics program for all digital marketing programs and social
platforms. Regularly share findings and adjust campaigns based on key metrics.
- Work closely with Public Relations, Sports Marketing, Brand Activation and Retail teams to gather assets and insights throughout the year for digital communication executions.
- Manage relationships with global hub teams, keeping them regularly informed on all category
projects.
- Regularly present digital concepts, campaign reviews and competitor activity to integrated
communication teams whilst remaining consistently abreast of current digital marketing tools and techniques.
- Managing a large Marketing Working Budget.
KPI’s:
- Managing and reporting on monthly media campaign KPI’s
- Consumer Sentiment Tracking
- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
Key Relationships:
- Global: Global Digital team, Global Marketing team.
- Regional: GCC teams
- Local: Brand Activation team, Trade Marketing, local agencies & E-Comm.
Knowledge, Skills and Abilities:
- Cross-functional Marketing knowledge in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred)
- Strong communication skills: written, oral and presentation.
- Analytics: ability to analyze data to improve strategic decision making and implementation.
- Creative: ability to shape the implementation of marketing plans.
- Deep-routed understanding of and ever-changing digital landscape.
- Experience in project management – including critical path management to deliver projects on time and within budget.
- Experience with digital production process and technical nature of developing digital marketing initiatives.
- Demonstrated understanding and experience in delivering solutions or services via new and emerging web technologies.
- An ability to articulate which elements of digital marketing are suitable for different campaigns and how they deliver results.
- Detail-oriented and highly organized.
Requisite Education and Experience / Minimum Qualifications:
- University degree in Marketing and a proven previous experience (minimum 6 years) in either agency
(CRM, display or paid social) or a client side digital marketing role.
- Google Certification Program (AdWords Professional).
- Google Analytics IQ Certification – Google Web analytics certification (optional).
- Fluency in English both spoken and written is mandatory.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Senior Manager CRM & Membership MENA
BRAND:
adidas
LOCATION:
Dubai
TEAM:
Marketing & Communications
STATE:
DU
COUNTRY/REGION:
AE
CONTRACT TYPE:
Full time
NUMBER:
477348
DATE:
Aug 23, 2022
