Abbott Laboratories Hiring for Digital & CRM Specialist Job at Dubai Full Time

About Abbott:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Connect with us at www.abbott.com, on LinkedIn at www.linkedin.com/company/abbott-/, on Facebook at http://www.facebook.com/Abbott and on Twitter @AbbottNews.

ROLE DESCRIPTION

• Establish partnership with e-commerce platforms, list SKU’s and relevant visuals, grow presence and execute campaigns on relevant platforms with clear KPI’s
• Optimizes digital performance of marketing initiatives through the development, delivery, and implementation of digital performance activities across brands. This includes the integration, monitoring and analysis of performance data, marketing activities, and other support recommendations via the marketing management team to achieve optimal levels of performance (and results).
• Responsible for all digital marketing investment across performance channels (e.g., social, SEM, Re-marketing, Prospecting, online lead generation and new user conversion and ecommerce)
• Leads digital media strategy development and managing investment to optimize ROI and ensure robust insights for omni-channel performance measurement (including digital, CRM, ecommerce).
• Partners with Marketing team in the development of media-based campaign strategies (brand challenge, market context, etc.)
• Map Customer Journey to identify and analyze touch points with the organization in order to maximize commercial opportunities from lead acquisition to conversion.
• Define customer-led objectives and build learning agenda to influence personalization testing in line with overarching CRM strategy and Abbott Nutrition Brand priorities

BUSINESS OUTCOMES

Strong omni-channel performance activities that drive revenue, achieve targeted ROI and maintain positive KPI trends

Analytics-driven marketing campaigns that differentiate Abbott Nutrition Brands; drive consideration and trial and grow market share (offline and online)

Customized programs by brand/channel to address unique opportunities and drive customer engagement

Data integration across platforms to reflect end-to-end customer engagement and business results

KEY RESPONSIBILITIES & ACTIVITIES

• Responsible for all digital marketing investment across performance channels (including e-commerce)
• Work closely with Area Digital/CRM Lead to close loop for consumer journey via lead generation activations
• Responsible for managing all e-com platforms in terms of SKU listing, availability, placement, and advertising
• Direct and execute all aspects of paid marketing efforts including implementation, monitoring, optimization, analysis and reporting.
• Design, build and/or implement robust performance measurement framework, developing and implementing ongoing reporting with actionable insights
• Improve omni-channel campaigns based on digital performance KPIs using performance measurement framework
• Provide recommendations for creative and media optimizations; and develop a testing plan and buying strategy
• Build business case(s) to increase overall marketing investment
• Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
• Monitor campaigns and performance, and provide insight about customer and consumer segments, opportunities and tactics to target new audiences by developing clear, actionable/insightful reports
• Provides insights and feedback on consumers’ reactions, comments, and engagements towards campaigns posted on social media
• Work with the Marketing team to create aligned consumer communications across all channels (onsite, social, mobile, stores) and to ensure both strong commercial and consistent brand messages.
• Define opportunities on site (structure) and content to drive Search Engine Optimization
• Keeping up to date with industry news and developments to remain at the forefront of Performance knowledge (PPC, SEO, Affiliates, Display, Social, Analytics)
• Closely monitoring and reporting on regular basis brand and company mentions on various digital platforms(inclusive of e-commerce)
• Map Customer Journey to identify and analyse touch points with the organization in order to maximize commercial opportunities
• Define customer-led objectives and build learning agenda to influence personalization testing in line with overarching CRM strategy and Abbott Nutrition Brand priorities
• Leverage analytical techniques such as attribution modeling, A/B testing, design of experiment to determine optimal channels, content, messages, etc. for greatest impact

Criteria

• Previous experience in digital marketing through initiating campaigns and monitoring results
• Previous experience in e-com (pureplay and omni-channel), managing SKU listing, developing A+ content and conducting campaigns with clear KPI’s