The key purpose of this position is to support the advanced analytics needs of the business. The position will mainly be responsible for providing a solid understanding of the base business sales drivers including pricing, promotion & consumption forecasts to the Juices, Malt Beverages and Cordial categories. This would require regular interaction with brand, shopper marketing, bottlers, finance, IBP and country sales teams. Specifically, the following will be the key focus areas for Analytics Manager:Market Mix Modeling (MMM) / Planning & ROIBusiness Drivers: Due-to’s and ForecastingStrategic Pricing Reporting and maintaining scorecardSocial listening analysisAgency ManagementMarket Mix Modeling (MMM) / Planning & ROIIndependently manage multiple Marketing Mix Modeling projects which are identified as key category priorities. Details on Project Management needs listed in Appendix. Provide regular MMM training supportPrepare & present regular category ROI reports to the marketing and sales teamBusiness Drivers: Due-to’s and ForecastingContinuously improve category and brand evaluation and forecasting (Due-Tos). Provide forecasting models framework and thought leadership for key brands; leveraging insights from these models to drive growth.Recommend options for spend optimization changes to mitigate NR and Volume plan risk through better diagnoses of historical performance drivers and forecasting multiple scenariosUpdate Portfolio distortion planning analysis to support Category Insights to address questions on marketing spending allocation.Reporting and maintaining scorecardsManage Reporting and maintaining scorecard needs for all categories. Provide regular updates, which would require complete ownership of the process of compiling & aligning inputs from all relevant cross functional stakeholders (Insights, Marketing, Finance and Sales) Be the lead on Aujan’s data intel interface and ensure data & insights accuracy on the platform.Lead social media analytics to highlight new trends, opportunities and concerns (if any) on a monthly or quarterly basisRequirements:Bachelor’s or Master’s Degree in Social Science, Business Administration, Marketing or StatisticsMin 5-6 years working experience in marketing research, Advanced Analytics preferably at an CPG or a FMCG company and/or 2 years in forecasting/business planning in increasing responsibility positionsTraining: Statistical modelling, Nielsen dataHigh analytical skills and wisdom/judgement to evaluate and improve deliveryStrong knowledge of advanced analytics methods (Marketing Mix Econometric modelling, forecasting simulators)Able to understand how to apply marketing mix modelling and ROI learning Experience in working with advanced statisticsStrong knowledge of information sources such as Nielsen, IRI, Euromonitor, HH Panel, Financials, Internal Shipments, and media databases