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Functional Overview
Core responsibilities for the position would include:
Location:
Experience & Qualifications
Constantly looking for better ways to nourish the world, General Mills has been operating in the Middle East for almost 20 years. Managing businesses in more than 20 countries, we offer trusted, quality brands and exceptional opportunities for those with the entrepreneurial spirit, initiative and cultural awareness to excel. We have been innovating in significant ways, not just in our brands and products, but also in adapting to the communities we proudly serve. Exceptional employee engagement happens when an organization is conscious and purposeful about it. In a bid to make food the world loves, we pay utmost attention to the capabilities of our people and the strengths of our culture. We ensure a workplace that enables learning to happen anytime, anywhere. Some of our big brands are Betty Crocker, Nature Valley, Green Giant, Old El Paso & Haagen Dazs.
Job Description:
Functional Overview
The shopper Marketing Manager role is responsible for planning, designing, executing, tracking and assessing BTL plans and activations. Primarily partners internally with the sales and marketing teams, and externally with the distributors and agencies in order to ensure Class- A execution within brands guidelines as well as customers’ & shoppers’ expectations.
Core responsibilities for the position would include:
Operating plan execution and management
- Works closely with marketing and sales to ensure alignment and class A implementation
- Monitors and evaluates in store plans ongoing throughout the year, flexing activities as required to improve effectiveness and efficiency (ROI).
- Conduct periodic trade visits to markets to inform and align distributors on new plans and follow up on implementation.
Customer marketing initiatives
- Category Management plans development, roll out and follow up on execution
- Set win in-store strategy and KPIs and monitor execution
- Support Launches activations, and customize go to market material, POS and trade selling stories
- Brief agencies, set KPIs and follow up on performance and reporting.
- Is the shopper expert, feeds insights into the sales and marketing teams to ensure that annual plans reflect customer and shopper engagement (events, key initiatives etc)
- Recommends BTL investment allocation & optimization; tracks main activities to the agreed KPIs and recommends corrective actions
- Selects, educates and builds relationships with the external providers/ agencies
- Able to communicate at all levels internally and externally.
- Develops & present regular market intelligence reports and generates insights & retaliation actions if needed
- Trains distributor’s sales & merchandising teams and develop needed tools in order to achieve and maintain Class A execution
Location:
- KSA
Experience & Qualifications
- Minimum of 5 yrs experience in similar role
- Multinational FMCG background
- Fluent in English
- Arabic speaker is a plus
- Must have at least a Bachelor’s Degree
- Problem Solving & Analytic
- Strategic Business Planning
- Market, Customer and Category Expertise
- Communication skills
