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Job Purpose: Job Purpose Plan, project manage, and deliver cost effective and high-calibre marketing communications. Ensure all activity builds a consistent brand,communications and advertising identity that adheres to guidelines, while addressing brand and tactical campaign objectives set with agreed KPIs. Job Accountabilities – Identify tactical marketing and communication plans for assigned brand. This requires a deep understanding of the business requirements. – Ensure business achieves its customer acquisition targets. Shared responsibility for certain sales targets. – Develop and execute all the campaigns across all channels for assigned business, ensuring that overall campaign is of the right quality and is on budget. – Translate marketing briefs for agencies, and work with the agencies to develop campaign responses for business and Manager sign off. – Manage agencies during implementation of campaigns to ensure timely delivery and quality as per the agreed brief. Escalate any issues or concerns to the Manager. – Collaborate with assigned business areas in particular the commercial team. – Communicate effectively with Managers to ensure any variations or potential issues are recognised and understood, while retaining responsibility for independent execution upon sign off from the business and manager – Responsible for ensuring customer experience and brand is fully represented in campaigns across all touchpoints in all defined markets.
Qualifications & Experience: Qualifications Degree or Honours (12+3 or equivalent) Experience Marketing & Media Communication.Other 5+ years Knowledge/skills: – Degree preferable with a degree in Marketing, Communications or PR – A post graduate qualification from a professional marketing institution (for example a diploma from the Chartered Institute of Marketing) would be a distinct advantage as would an Honours degree. – Experience in an advertising agency or as a marketing communications professional (international experience a benefit). Experience in the airline/travel industry would be preferred. – Complete and thorough understanding of sales channels (B2B and B2C), direct and indirect, retail and online. – Must have experience of developing integrated marketing communications briefs, formulating and managing budgets and activity plans, producing and implementing marketing communication campaigns within brand guidelines and campaign media planning. – Strong project management skills ensuring the effective delivery of marketing plans and activities based on set objectives and KPIs, within agreed timings and on budget. – Good understanding of all consumer touchpoints including: paid advertising, retail communications, BTL brochures and collateral, PPC, digital display, social media. – Must be able to articulate clearly and concisely in both the written and spoken form. Excellent (English language) communication skills are a paramount importance. – Management of the creative development process (internal and external). – The ability to think of creative solutions is important, as is the ability to keep motivated whilst working on several projects simultaneously and under tight deadlines. – Thorough knowledge of the travel industry will be a distinct advantage, as would any specialised training courses in the airline/travel industry, advertising or sales promotion disciplines.
Salary & Benefits: Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. You can find out more information about our employee benefits in the Working Here section of our website www.emirates.com/careers. Further information on what’s it like to live and work in our cosmopolitan home city, can be found in the Dubai Lifestyle section.
Qualifications & Experience: Qualifications Degree or Honours (12+3 or equivalent) Experience Marketing & Media Communication.Other 5+ years Knowledge/skills: – Degree preferable with a degree in Marketing, Communications or PR – A post graduate qualification from a professional marketing institution (for example a diploma from the Chartered Institute of Marketing) would be a distinct advantage as would an Honours degree. – Experience in an advertising agency or as a marketing communications professional (international experience a benefit). Experience in the airline/travel industry would be preferred. – Complete and thorough understanding of sales channels (B2B and B2C), direct and indirect, retail and online. – Must have experience of developing integrated marketing communications briefs, formulating and managing budgets and activity plans, producing and implementing marketing communication campaigns within brand guidelines and campaign media planning. – Strong project management skills ensuring the effective delivery of marketing plans and activities based on set objectives and KPIs, within agreed timings and on budget. – Good understanding of all consumer touchpoints including: paid advertising, retail communications, BTL brochures and collateral, PPC, digital display, social media. – Must be able to articulate clearly and concisely in both the written and spoken form. Excellent (English language) communication skills are a paramount importance. – Management of the creative development process (internal and external). – The ability to think of creative solutions is important, as is the ability to keep motivated whilst working on several projects simultaneously and under tight deadlines. – Thorough knowledge of the travel industry will be a distinct advantage, as would any specialised training courses in the airline/travel industry, advertising or sales promotion disciplines.
Salary & Benefits: Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. You can find out more information about our employee benefits in the Working Here section of our website www.emirates.com/careers. Further information on what’s it like to live and work in our cosmopolitan home city, can be found in the Dubai Lifestyle section.
