Informa Markets organizes over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
The Role
The Healthcare team of Informa Markets brings together buyers and sellers, educates the market and keeps practitioners informed across a variety of industry sectors. Digital marketers have played a vital role in the ongoing success of the portfolio.
As the portfolio grows further in 2022, the business requires a digital marketer to amplify results and build on previous successes.
Reporting into the Senior Digital Marketing Manager, this role requires a well-rounded digital marketer with expertise in Performance marketing and SEO, but with the proven ability to design and manage a paid digital media strategy (either executed in-house or through an agency). The candidate for this role must be an expert and have proven experience in driving new, relevant web traffic through PPC as well as being able to demonstrate knowledge and activity in converting web traffic to customers, whether they be event attendees / exhibitors or in a sphere outside the event world.
This candidate is analytics-led, always looking for opportunities to improve the digital strategy and raise the bar. This role will wholly own the Paid Search traffic KPI, as well as be expected to prove results in conversion improvement through web testing. This role will also work with marketing managers to develop, execute and monitor the paid strategy.
A strong stakeholder manager, the digital marketier must work closely with brand-aligned marketers to significantly improve inbound results.
Job Responsibilities
To contribute to the overall success of the Healthcare marketing team through effective digital marketing plans and successful implementation.
KEY RESPONSIBILITIES
ANALYSIS & INSIGHT
Qualities Needed
Skills Needed
Desired
Additional Information
We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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