Qualification and Skills
· Social media skills
· Creating and maintaining client relationships
· Coaching and subordinate involvement
· Managing Processes
· Self-motivated yet customer-focused
· Proficient in marketing research and statistical analysis
· Bachelor’s or master’s degree in marketing or a related field
· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
· Solid knowledge of website and marketing analytics tools
· Working knowledge of ad serving tools
· Working knowledge of HTML, CSS, and JavaScript development and constraints
Responsibilities
· Contributes to marketing strategy by leveraging social media to identify and acquire customers.
· Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
· Maintains online relations with customers by organizing and developing specific customer-relations programs.
· Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
· Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
· Maintains research database by identifying and assembling marketing information.
· Provides marketing information by answering questions and requests.
· Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
· Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
· Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.
· Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
· Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Job Type: Contract
Education:
Experience:
License/Certification:
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