Social Media Officer
Job Location : UAE
Job Description :
• Assist Line Manager in the development of corporate communication & digital marketing plans.
• Develop and implement social media strategies in line with audience segmentation, channels, user journey
• Create a social media content calendar, including graphics, text posts, and videos.
• Write technical content for products and services and creative and unique content as well as come up with innovative ideas.
• Monitor the company’s brand on social media.
• Run company social media paid campaigns.
• Formulating high-quality written and visual content for each social media campaign.
• Establish performance metrics, define most important social media KPIs, analyze campaign data to determine whether social media campaigns have achieved their objectives.
• Build brand awareness by engaging relevant influencers.
• Manage online communities to ensure engagement.
• Respond in a timely manner to all social media comments and direct complaints to relevant stakeholders and follow up.
• Create a regular report on complaints received on social media.
• Stay up to date with various methods to create engaging and attractive content.
• Stay up to date with the latest social media best practices and technologies.
• Develop plans to retain and grow social media audiences.
• Work with designers to ensure content is informative and appealing.
• Assist line manager in drafting a budget for social media plans.
• Communicate with Finance & Purchasing section for procurement of materials, suppliers and other financial related services.
Academic And Professional Experience :
• Bachelor’s Degree, preferably in one of the following majors: Marketing, Communication ,Media
• Advanced level of English language proficiency (Written and spoken)
• Expert level of Arabic language proficiency (Written and spoken)
• Computer Program Proficiency:
• Advanced level of Microsoft Office (Word, Excel, PowerPoint, Outlook, MS Project)
• Proficiency in social media management tools like Hootsuite, Buffer, Sprout Social (or any other that your organization uses)
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc. and a clear understanding how each platform works.
• Knowledge of SEO, Google Analytics, Facebook Insights and keyword research
Previous Experience :
• Professional work experience as a social media manager- Minimum 3-5 years of experience
• Experience and knowledge in economy and financial related subjects
• Proven experience in corporate communications and social media
• Proven experience in translation (Arabic/English)
• Extensive knowledge of social media platforms and content management experience
• Excellent communication skills
• Commitment to professional development.
• Preferably a basic understanding of UAE Government Protocol
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