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Digital Marketing Manager
Job Location : UAE
Job Description:
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising & performance marketing
• Overseeing management of all digital channels i.e., website(s) (including updates, design, user experience, and content)
• Strategizing and overseeing social media presence across all existing channels & exploring new channels
• Overseeing the company e-newsletter, blogs and content articles (including regular posts, news, etc.) and overall management
• Overseeing the group CRM program
• Managing the brand content on the group site/eyewear site and working to enhance the site’s ranking on the search engine through SEO – on page and off page optimization & also through link building
• Evaluating & recommending changes to the website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
• Creating, maintaining, and implementing digital marketing and editorial calendars on a quarterly & an annual basis
Job Details :
• Must have at least 10+ years of hands-on experience in overall digital marketing & associated fields
• Up-to-date with the latest trends, technologies and best practices in digital marketing and measurement
• Highly creative with experienced in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Strong analytical skills and data-driven thinking
• Excellent grasp of social media, website metrics and best practices
• Solid understanding of ecommerce, PPC, SEO, SEM concepts & performance marketing, and experience in training other team members
• Experience with a range of analytics, CRM/email automation and A/B testing tools
• Master’s Degree in Marketing or related field required
