Starcom Hiring for Senior Manager – Media Job at Dubai

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world’s leading marketers and new establishment brands, including: Samsung, Stellantis, VISA, McDonald’s and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.

To develop strategically sound communication plans tackling key client challenges. To lead on media plan selection, quality of execution and operational excellence. To ensure world-class client service and account management, working alongside direct reports. To lead day-to-day client and agency team management.

Skills

• Be analytical, articulate, and possess high attention to detail in all aspects of your work
• Possess good communication and presenting skills in a way that persuades audiences
• Excellent Microsoft office capability
• Strong communication skills and ability to engage senior internal/external stakeholders

Knowledge

• A good grasp of strategic communications planning and acting in a consultant capacity to the client.
• Be able to identify and tackle key client business challenges, leveraging agency solutions to unlock growth for clients.
• Understand the strengths and weaknesses of the major media (press, TV, radio, cinema, outdoor, digital), the fundamentals of how they are traded and approximate costs and audience delivery and the strengths and
• Comprehensive understanding of all digital media channels across Search, Social, Programmatic, Video and others.
• Sound knowledge of digital advertising & marketing technologies.
• Be an analytical-first thinker with the ability to digest and analyze data in order to come to insights that lead to competitive advantage for our clients.
• Sound knowledge of the media market place and opportunities available
• Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc
• Be familiar with and able to sell advanced research tools
• Understand how research is conducted for all the major media e.g. Expertise in all relevant industry software and systems: Statex, ZPlan, TGI, TNS Tracker (if applicable)
• Be able to develop a good rapport with media owners and colleagues within Starcom and the creative agencies.
• Develop an understanding of the client’s business, their products, services, customer profile, marketing and business objectives, competitors, and sales.

Product

• To deliver communication strategies that result in a competitive advantage for clients
• To collaborate with execution teams to ensure strategic thinking results in quality execution
• To ensure the best possible media performance for clients

People

• To grow the strategic thinking and digital media capabilities of the team
• To ensure that the team has a motivated and engaging work environment
• Oversees and is responsible for the smooth running of all client/supplier and interdepartmental relationships

Operations

• To ensure all media briefs are accurate before being sent to the Buying Team or Specialist Units (Digital, Liquid Thread, Research, etc.)
• To create and develop a strategic framework that delivers on the client’s objectives – Formulation of a media strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and lay down, Strike weights, Budget levels by market
• To start to foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment.
• Manage a staff of media professionals. Develop the staff through performance management and giving consistent feedback. Identify with staff, developmental opportunities and help them to work toward their professional goals
• Working with & promoting services of specialized Publicis Media units to clients
• Responsible for the day to day workings of the client team in conjunction with the Media Director offering support, training, and insight to team members
• Introducing new initiatives (eg. Newsletters, workshops/training, new learnings
• Participating in and leading new business pitches

Analytical Thinking

• Breaks down problems and issues into sub-components and then assesses the costs, benefits, and risks of various options prior to selecting a particular approach.

Strategic Thinking

• Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market, and organization to develop a long-term strategy.

Product Knowledge

• Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors’ activities and typically responds quickly to what the competition is doing.

Planning

• Develops the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way.

Presentation Skills

• Comes across as confident and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the audience. His/her presentations hold the audience’s attention and tend to be the right length for the amount of information covered.

Productivity

• Meets or exceeds productivity standards that have been established for his/her organizational level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results/output are achieved.

Teamwork

• Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team.

Negotiation Skills

• Demonstrates the ability to negotiate compromises that leave various stakeholders feeling that their interests and positions have been understood and that the resulting solution is even-handed and fair to all parties. Accomplishes this through listening to differing points of view and taking each view into account. Looks for common interests and helps parties explore and reach middle-ground solutions.

Interpersonal Skills

• Shows genuine sensitivity to the needs, feelings and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration.

Leadership

• Articulates a vision that others choose to follow. Models behaviors expected of others and inspires others to undertake challenging tasks and projects (leading by example).

Communication

• Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.

Education and Self Development

• Makes it a practice to take charge of self-development by soliciting feedback, setting priorities, and then acquiring or strengthening skills and knowledge through coursework or other methods.

Initiative

• Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes, capitalizing on new business opportunities, seeking out and taking on increasing responsibility or resolving problems as they occur. Uses sound judgment about when to take action and when to seek guidance or permission. This is in contrast to those who fail to notice opportunities, wait to be asked or instructed before taking action, seldom offer new ideas or express reservations about taking on additional responsibilities.

Quality of Work

• Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Creativity

• Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Meeting Targets

• Meets or exceeds financial goals while selling an appropriate product mix. The product mix reflects both a broad knowledge of the product line as well as successful efforts to educate customers or prospects.

Entrepreneurial Orientation

• Takes an active role in identifying new business opportunities, assessing the risks involved and comparing these to the potential advantages of taking action. Influences decisions by examining financial costs and potential benefits and by providing realistic risk-assessments. This is in contrast to those who fail to look for new business opportunities or do an inadequate assessment of risks and benefits and/or either tend to avoid opportunities or embrace ventures that fail to produce the expected payback on the resources invested.

Encouraging Client Focus

• Consistently conveys that clients are the highest priority. Respects clients’ needs and expectations and lets clients know if their expectations cannot be met. Refrains from complaining about (or speaking negatively about) client behavior or expectations. Communicates in a manner that promotes and sustains client satisfaction and encourages others to do the same. Achieves these outcomes by ensuring that client needs and deadlines are realistic and that they are met. Publicly recognizes those who deliver excellent client service.