Apparel Group Hiring for Head – Digital Marketing at Dubai, Dubai, United Arab Emirates Full Time

Full Job Description

JOB DESCRIPTION

Job Responsibilities:

• Develop and execute a comprehensive and data-driven
  digital marketing strategy that enhances brand visibility, customer
  engagement, and market share in the Gulf region.
• Oversee all
  digital marketing channels (e.g., website, blogs, emails, and SEO) to
  ensure brand consistency.
• Implement and manage robust CRM
  strategies to build a lasting digital connection with customers,
  improving customer retention and driving sales growth.
• Lead
  and manage the digital marketing team, ensuring clear roles,
  responsibilities, and performance expectations.
• Implement and
  manage a robust performance marketing strategy, ensuring our marketing
  efforts are data-driven and yield high returns on investment.
• Evaluate and report on the performance of all digital
  marketing campaigns and assess against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end
  customer experience across multiple channels and customer touchpoints.
• Leverage data analytics to identify trends and insights and
  optimize spend and performance based on the insights.
• Drive
  the implementation and use of marketing technology for improved
  performance and measure the return on investment of various
  initiatives.
• Work closely with internal teams, including
  sales and product development, to create cohesive and customer-centric
  marketing strategies.
• Manage relationships with external
  agencies and vendors to ensure that all digital marketing activities
  are effectively coordinated and executed.
• Monitor competition
  and provide suggestions for improvement.
• Stay abreast of
  emerging digital tools and platforms, digital marketing trends, new
  technologies, and share insights with the rest of the team.

Experience & Qualifications

• A
  bachelor’s degree in marketing, Business, or a related field is
  required. An MBA or other relevant post-graduate qualification is
  preferred.
• A minimum of 10 years of experience in digital
  marketing, with at least 5 years in a leadership role. Experience in
  the Gulf region is a significant advantage.
• Proven experience
  in designing and implementing successful digital marketing campaigns,
  including performance marketing strategies.
• Strong
  understanding of how all current digital marketing channel’s function.
• Solid knowledge of online marketing tools and best practices,
  including proficiency in performance marketing, data analytics, and
  CRM systems.

Benefits

• Opportunity to work with very young, dynamic and
  fastest growing E-com venture in GCC
• Competitive salary and
  bonus
• Company employee discounts across all brands
• Medical & health insurance + Visa
• Collaborative work
  environment
• Great and open work culture