Manage the marketing, content/editorial, blog and press release calendars.
Write, design and execute creative, engaging email campaigns.
Develop original story ideas and themes for self-written and contributor blog posts. Manage internal and external blog contributors.
Develop, optimize and maintain copy to support Prologix messaging and voice across websites, emails, sales and event collateral, press releases, webinars and surveys.
Coordinate and create marketing presentations, creative briefs, scripts and project timelines.
Prepare marketing reports by collecting, analyzing and summarizing data.
Monitor and maintain Prologix social media channels, and engage on social media sites.
Measure and report on social media impact.
Serve as the staff Tweeter for various Prologix events and speaking engagements.
Identify, develop and execute communications strategies for key media contacts and industry influencers; conduct extensive media outreach for events and audience building; and create and maintain media lists and contacts database.
Write and distribute news releases, fact sheets, case studies, whitepapers, bios, prepared remarks and media pitches.
Skills and Qualifications:
Bachelors Degree in Marketing, Communications or Public Relations
Previous work experience in marketing or related field, with B2B marketing experience preferred
Ability to organize and write clear, concise and compelling copy for multiple publications and marketing channels
Excellent written and verbal communication skills, including the ability to adapt various writing styles and guidelines. Demonstrated editorial skills.
A strong creative eye for email and digital design and communications
Thorough working knowledge of social media platforms (Twitter, Facebook, LinkedIn, Instagram, etc.), online communities and emerging mobile trends
Ability to prioritize, handle multiple tasks simultaneously and consistently meet deadlines
Superior attention to detail–organizational and analytical skills are critical
Professional and positive demeanor, upbeat, personable and total team-player mentality
Proficiency in Microsoft Office Suite
Proficiency in Adobe Create Suite (primarily Photoshop and Illustrator)
Experience with email marketing systems (e.g., icontact or similar)
Experience with HootSuite and Sprout Social (or similar application) preferred
Experience with Google Analytics
HTML working knowledge a major plus
Working knowledge of SEO strategies
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