He is responsible for E-commerce customers (Amazon in particular) and develops the overall customer strategy (content, promo plan, media and catalogue), working closely with the marketing, trade marketing, finance, administration, logistics, and external agencies (digital and media).
Defines the annual “customer plans” and ensures the achievement of the assigned budget through periodic verification of the main sales KPIs, defining the commercial policies within the guidelines defined by the company.
It contributes to the management and development of long-term relationships and partnerships with relevant clients and to the optimal management of the negotiation and bargaining phase.
Report
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