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Purpose & Overall Relevance for the Organization:
Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Key Accounts Sales Team. Develop strong relationships with key account partners in an effort to drive brand KPI’s and sales within the individual accounts.
Key Responsibilities:
- Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global campaign strategy and key calendar moments
- Ensure the global toolboxes delivers against the accounts omni channel marketing requirements
- Inform Omni-Channel line manager of any additional country or account specific omni channel marketing needs
- Obtain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments.
- Execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.
- Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation and Sales team.
- Communicate and collaborate at all times with the Omni Channel line manager about account activation to ensure an aligned and seamless approach to campaign delivery in WHS
- Ensure all space management solutions are partnered with the best point-of-sale executions with regular updates.
- Prepare detailed reports on the implementation of all omni channel initiatives with the agreed account marketing plan.
- Provide input on global toolkit performance to pursue further improvement for future Omni executions in an WHS environment
- In each facet and through all channels, assist in developing and execute consumer activation activity against targeted categories / concepts across all channels and platforms (including CRM & DPC & Social Media content).
- Coordinate with DTC Omni Channel team the field team to provide regular reports on the WHS environment, training completed and changes in the WHS market.
- Share the localized go-to-market strategy with channels in sell-in stage and manage executional excellence to maximize sell-out.
- Support the agreed promotional plan that will drive consumer traffic and conversion at the point-of-sale.
- Provide WHS partners with comprehensive campaign plans in alignment with brand strategy.
- Forecast the budget required, based on the agreed pre-season go to market strategy and order book.
- Ensure on-budget activity and management of all documents relates as per internal audit policies.
- Manage and monitor sell out support budgets and ensure alignment with sales team / finance / line manager.
Key Relationships:
- External key account partners
- Global Marketing
- Brand Activation
- Channel Teams, specifically Wholesale
- Finance Teams
- CTC Teams
- HUB/ Cluster omni channel peer group
- Trade/retail Marketing, and CTC teams
Knowledge, Skills and Abilities:
- Marketing and sales knowledge/experience across sport and fashion/lifestyle
- Strong collaboration ability
- Experience in Key Account Management & Negotiation skills
- Retail expertise
- Visual Awareness
- Solution oriented personality who understands balancing brand equity brand and commercial relevance/interest of channels
- Proven track record in trade marketing, brand marketing, account management
- Excellent presentation skills
- IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
Requisite Education and Experience / Minimum Qualifications:
- University degree in business or equivalent professional experience, ideally in Sales and /or Marketing
- Over 3 years of sales and /or marketing experience
- Fluent in Arabic & English
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Specialist Omni Channel Marketing WHS
BRAND:
adidas
LOCATION:
Dubai
TEAM:
Marketing & Communications
STATE:
DU
COUNTRY/REGION:
AE
CONTRACT TYPE:
Full time
NUMBER:
493119
DATE:
Jan 16, 2023
