Essential Duties and Responsibilities * Coordinating with various divisions in Al Rais Group for their promotions and advertisements and all other marketing activities. * Monitors the latest trend for social media and deliberating / analysing the company’s presence on the platform * Assist in creating and run social media campaigns and promote events. * A website coordinator in charge of publishing content, maintaining continuity of themes, designing banners, streamlining navigation and increasing online presence to potential customers (in Arabic & English). * Promoting product & services according to company’s policy and regulation on social media and networking. * Design, coordination and monitoring of all digital communications, including email marketing both in English and Arabic. * Perform analytics and produce reports to aid decision making and enhance communications * Study competition, conduct benchmark analysis, an identify market trends. * To assist in developing marketing plans, including market analysis, marketing strategies, planning and budgeting. * Assist in measuring the effectiveness of marketing campaigns, email direct marketing, social networking, promotions and special events – recommending improvement strategies where needed. * Assist to delivery of data analysis from a variety of sources with a strong emphasis on providing actionable insights, based on a clear understanding of business objectives * Assist in implementing the company’s social media efforts * Being involved with customers through the online forum community * To assist in developing various advertising and collateral material * Assist in updating company social networking sites like face book, twitter, G+, website and mobile app, etc * Develop strategies and leveraging social media followers on how to use networking sites to leverage more followers and increase traffic. * Day to day management of content in social platforms. Skills/Qualifications * Degree in Marketing, management, communications, computer science * Expertise in Photoshop and other design software. * Fluent English and Arabic writing and communicating skills. * Knowledge in HTML and other web design skills are preferred. * Prior experience in travel agency / airlines Competencies * Ability and desire to stay on the cutting edge of industry best practice, including frequent review of relevant blogs, websites, social media though social media streams etc. * Ability to be creative and engage in written (English and Arabic) communication, especially within the restrictions of social media platforms, while strictly adhering to project guidelines for tone and voice * Must have knowledge of search engine analytics to maximize traffic to websites/Mobile applications. * Tactfulness * Results oriented * Team player * Effective communication * Commercially astute * Updated with social media current and future trends Complexity of Business * Create aware, visibility and grow market share * All marketing initiatives should be guided by the above objectives * The Travel Related Services are a slim margin business. Hence the critical success factors driving the core businesses and having an impact on costs & revenue needs special scrutiny
Job Types: Full-time, Permanent
Salary: AED5,000.00 – AED7,000.00 per month
Experience:
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