Commercial Director

JOB TITLE COMMERCIAL DIRECTOR

REPORTING TO BRAND DIRECTOR

LOCATION DUBAI, UAE

MAIN PURPOSE

• Reporting to the Brand Director, the jobholder is responsible to ensure the brand performance for the entire region within all channels.
• He/she is the main point of contact for the entire commercial activities and the warrant to ensure the brand strategy at market level.

KEY REPONSIBILITIES

• In collaboration with the Brand Director, he/she will build the commercial market strategy in the region.
• Contribute to the Network evolution strategy to leverage relevant business opportunities across the region.
• Provide insights from the market on competition and industry trends.
• Participate in the identification, assessment and follow up of network projects (boutique openings, closings, renovations).

• Set realistic and ambitious sales targets across the networks.
• Analyze the market’s KPI’s and identify priority actions to achieve targets and business growth.
• Support the marketing team by communicating the opportunities and needs of the brand in the market.

• Internal network

• Lead the internal boutiques network to achieve the sales target and business growth.
• Develop along with the Mkt department action plans to boost sales.
• Analyse Btq sales performance and individual sales performance.
• Lead the business model transformation of our Flagship in Dubai Mall and implement New retail strategies and tools.
• In charge of the Flagship operational excellence.
• Develop and adapt a client strategy focusing on recruiting new clients and retaining existing ones.

• External network

• Ensure the implementation of the brand strategy with each partner.
• Ensure sales target are achieved and monitor the sales situation (SI, SO, replenishment, stock).
• Retailize each market making sure the standards of the brand are achieved, with a clear focus on the Btq network.
• Support the team in setting up the processes, tools and KPI’s to drive the Boutique performance.
• Monthly meeting with retailers, including sales report preparation and analysis.
• Diffuse a client centric mindset within the teams and ensure the client KPIs are achieved.

• In collaboration with the CRM Manager, ensure the implementation and optimization of the customer database as well as the tools to achieve the targets.
• Develop strategy to increase the data capture in all the markets.
• Build a Client Insight culture
• Elaborate local CRM action plans with the clear objective of developing Client acquisition, loyalty and engagement
• Along with the regional training Manager, build the training strategy by market.
• Supervise the implementation of the training tools and ensure the engagement of each participant.
• Assess the needs by markets and support individual development plans.

• Develop, attract and retain a high-performing team.
• Builds retail career paths and individual development plans.
• Foster teamwork and a creative culture.

REQUIREMENTS FOR THE ROLE:

• Business degree. At least 5-7 years’ experience in the retail industry.
• Team management experience.
• Strong understanding of retail/wholesale client experience required.
• Strong display of emotional intelligence.
• Excellent interpersonal, communication, organization, follow up and problem-solving skills required.
• Strong analytical skills, results driven.
• Effective team player, collaborative approach.
• Proven to be resilient
• Proficiency in English. Arabic not mandatory but is a plus.

Position Based in Dubai, UAE.