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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role
The CRM Manager is responsible for planning brand CRM campaigns, drive marketing automation and the customer lifecycle journeys. The person will be interacting with multiple teams within the division and manages the execution of all direct customer communications and automations across different channels (Email, SMS, Push, WhatsApp, etc.).
What you will do
- Managing the planning, design and content for CRM campaigns via Email, SMS, WhatsApp & Web Push.
- Build great email marketing campaigns.
- Coordinate with the multiple teams in the business that will assist in design and content creation.
- Own the operations for executing retention & churn prevention marketing campaigns.
- Monitor the performance of campaigns through tracking and analytics.
- Create dashboards, reports and alerts for stakeholders.
Required Skills to be successful
- Experience using marketing automation software such as Emarsys, Braze, SAP Hybris or Responsys.
- HTML experience is an added advantage as sometimes it will be required to support from a hands on perspective.
About the Team
As a CRM Manager you will be reporting to Senior CRM Planning Manager
What equips you for the role
- The ideal candidate should come from CRM/CLM background, with experience in designing retention, churn and engagement campaigns.
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
