Majid Al Futtaim Hiring for Marketing Manager Job at Dubai Full Time

Job Purpose:

• Responsible for formulating online marketing strategy for F&B brands in the online ecosystem and thereafter implementing the marketing strategy through relevant plans, programmes and promotions, in order to assist the Online Product team in meeting the business & financial objectives, and achieve growth.

Job Details – Key Responsibilities and Accountabilities:

• Develop the long term and annual online marketing strategy for the F&B division based on study

of international trends, review of competitors activity, regional/local trends etc.

• Generates annual online marketing plans based on the above and implements the plan including preparing and managing the marketing budget and financial control relating to marketing spend
• Closely work with the online product team (delivery) on the roll-out of the online marketing strategy (owned and paid) and the growth of the delivery business to achieve the financial and business objectives
• Liaise with brand team on building the best online identity for the F&B delivery brands (physical or virtual)
• Plans and executes all elements of the online marketing mix in the plan including advertising, media, promotions (food aggregators and direct channels), , social media channels, influencers, event & PR coverage online.
• Build and manage the online brand identity on social channels, websites, bring brands to life on social -ensuring an always on social calendar, and setup of community management via the agencies or call center.
• Liaise with other market’s marketing managers, food aggregators & e-commerce teams on regional campaigns to ensure timely and smooth execution
• Lead and coordinate the agency pitch process.
• Re-Launch F&B virtual brands in the UAE and to roll it out across the MENA region (KSA, KWT, QAT, BAH, OMA, LEB, EGY)
• Provide online marketing attention and support to other branches outside the UAE
• Identify the required promotional activities per location regionally and prepare the holistic plan that would suit most of the locations.
• Takes up personally or coordinates through external agency market research activities for the F&B brands, in order to continually increase the effectiveness of the marketing efforts to identify new trends within the industry, consumer preferences and usage and attitudes in new markets.
• Coordinates with advertising agency to ensure maximum penetration per AED expended for the F&B brands. This will include selection, appointment, evaluation of advertising agencies,

preparing advertising briefs, media planning, reviewing output and evaluating advertising

Effectiveness.

• Responsible for designing, planning and executing relevant sales promotion plans, campaigns and activities.
• Undertake a review of marketing trends in the F&B business internationally, in order to bring in new initiatives to increase customer flow online
• Establish a robust relationship with food aggregator/partners marketing team to maximize value on third-party food aggregators
• Coordinates and ties in with third-party food aggregators, and direct ordering (with e-commerce) in order to ensure that the target customer inflow is met.
• Develop a mechanism for evaluating customer service/satisfaction and thereafter initiating corrective action.
• Collects and analyses competitor information in order to facilitate marketing strategies/plan.
• Co-ordinates all activities with the LEC team to ensure no conflicts or duplication and to leverage maximum advantage for the F&B brands from Mall and MAF-owned assets and group marketing spend.
• Identify potential F&B supplier sponsorship/partnership opportunities from third-party suppliersManage/coordinate planning with the online product team for of onboarding new F&B brands
• Develop customer loyalty through direct ordering messaging during the customer lifecycle (new users, churned users)
• Liaise with e-commerce team on making sure the entire F&B online ecosystem is up-to-date
• Plan & execute strategic branding, tactical, and always-on campaigns via several online media (owned & paid)
• Prepare monthly, quarterly and annual marketing reports and budgets as required.
• Take up other tasks as relevant.
• Provide the required support and materials to the sales team to promote F&B online business across the/region and internationally
• Manage other brands under LEC F&B – Dine-in restaurants, virtual brands, VOX Cinemas snacks, & L&E F&B if relevant
• Manage the development of virtual brands via research in alignment with the online product & brand team,
• Conduct the required marketing research within new developments of virtual brands.
• Conduct a continuous review of the brand’s performance and identify the tactics and strategies to adjust on the short and long term
• Manage the marketing budget keeping it within the agreed parameters and the guidelines