The key responsibility of the GM of Digital Marketing, Growth & Insights is to provide vision and leadership for the strategic development of the Lifestyle digital marketing landscape. Leading the digital marketing strategy, growth marketing, insights, owned & paid media, CRM, customer lifecycle & eCommerce analytics for the Lifestyle Business Unit.
The role is also responsible for owning the direction and execution of MAF Lifestyle’s digital marketing efforts to increase brand awareness, drive traffic, and sales generation. Working closely with different teams to ensure consistency through all digital marketing channels and create best in class digital ecosystem.
Responsibilities will include, but will not be limited to the following:
Operational Excellence
Financial & Standards
Customer
The key responsibility of the GM of Digital Marketing, Growth & Insights is to provide vision and leadership for the strategic development of the Lifestyle digital marketing landscape. Leading the digital marketing strategy, growth marketing, insights, owned & paid media, CRM, customer lifecycle & eCommerce analytics for the Lifestyle Business Unit.
The role is also responsible for owning the direction and execution of MAF Lifestyle’s digital marketing efforts to increase brand awareness, drive traffic, and sales generation. Working closely with different teams to ensure consistency through all digital marketing channels and create best in class digital ecosystem.
Responsibilities will include, but will not be limited to the following:
Operational Excellence
Financial & Standards
Customer
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