coty Hiring for Trade Marketing Manager – Consumer Beauty Job at Dubai Full Time

ABOUT THE ROLE

The Trade Marketing Managers’ main objective is to grow Market Share and Sell out for the assigned Color Cosmetic brands across different channels and points of sale. You will be responsible for driving efficient brand plans, in each country/channel, optimizing brand presence and trade activation ROI an across the GCC and LEVANT markets.

THE ROLE

In this role you will be responsible for:
1. Driving Color Cosmetics brands market share and Sell out

Define robust 5P strategy per channel for 2 main export regions; GCC & Levant, to define brand Picture of Success

Work closely with Sales, Distributors and Brand teams to define and run customer activation plans to drive Sell out and maximize brand Market Share.

Implement strong trade marketing plans with strategic retailers across all channels, in line with brand and business objectives for key categories and product ranges, including supporting key NPD launches .

Have clear understanding of distribution landscape and establish channel strategies along with execute associated plans accordingly

Manage complex color cosmetic assortment: from NPD forecasts to discontinuations

Track brand financials for all export markets, to establish pricing which maintains competitiveness and drives profitability

Localize marketing initiative toolkits, to adapt to retailer mindset and differentiated market dynamics.

Manage local vendors and POSM development for local projects and executions

2 . Becoming a reliable Business support function

Support BM and Commercial Leader across the S&OP process, MS reports, P&L inputs and readiness tracking

Ensure commercial readiness on orders and 100% on-time delivery of innovations and their support

Coordinate with sales team and cross functional team to secure perfect store execution

Weekly connects with full sales team to discuss monthly plans, brand updates and local tactical support to improve MS

Monthly connects with distributors to deploy new initiatives, track launched initiatives, and monitor in-store execution/support needed

3, Sales Planning and budget management

Contribute to yearly sales planning on innovation, promotion and assortment building blocks

Responsibly manage and monitor the BTL budget spend for all in-trade investments (actuals vs. plan)

Ensure that our BTL placements are well synced with our ATL campaigns for maximum output.

4, Reporting

Monitor MS performance and Brand KPIs

Track & analyze both Coty and competition trade promotions to establish learnings and better future planning

Share a quarterly recap on trade plans ROI highlighting achievements and areas for improvement.

WHAT YOU WILL BRING

We’d love to see candidates who have:
A passion for beauty, and cosmetics industry

At least 5 years of experience in trade marketing or sales roles involving working with distributors in FMCG sector

Extensive experience in the Middle East region and experience in working with distribution partners

Proven track record of managing brand strategy implementation, budget, and planning with hand on approach

Strong time management and operational excellence

Strategic thinking and numbers acumen

Strong negotiation skills

WHAT WE OFFER

This is team player role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.