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Analyst Business Intelligence
Date: 06-Sep-2022
Location: DUBAI, AE
Company: ENOC
Job Title
Analyst – Business Intelligence
Business
ENOC
Job Purpose
The incumbent will assist Manager, Business Intelligence to:
- Estimate Market Share of ENOC product markets/ services, to identify opportunities of market share expansion;
- Implement the Data Analytics & Modelling Services in ENOC towards improving business level Operational Efficiency.
The focus of the role will be working towards providing reliable and actionable insights to ENOC Businesses in a timely manner, and helping them make informed business decisions. Liaising with research stakeholders (businesses, agencies and field staff) to ensure consistently high standards of deliverables is key to the role.
Principal Accountabilities
a) Assisting Manager, Business Intelligence, to conduct Business Intelligence Research studies to support ENOC Market Expansion strategy: Focusing on deriving precise inputs on market shares and operational efficiency and assist in ENOC Strategy development.
- Work on the logistical aspects of Market Sizing/ Market Estimation Research studies for ENOC businesses, products and services
- Logistical aspects of Research studies mainly include:
i. Working with Professional Research agencies to monitor fieldwork quality and fieldwork progress to ensure adherence to schedule.
ii. Assisting in information analyses received from the research studies.
iii. Liaising with ENOC Group Procurement & Contracts to ensure that Research inputs to the tendering process are given in a timely manner.
iv. Coordinating with ENOC Group Financial Services to ensure that payments to Professional Research agencies are made on time.
b) Supporting Manager, Business Intelligence, to implement Data Analytics & Modelling Services for Business Level Operational Efficiency: Helping implement Data Analytics & Modelling services as a full-fledged offer to the ENOC Group of businesses.
- Conducting projects on data modelling, higher order analytics and forecasting under close supervision from Manager, Business Intelligence.
- Analysing information available with ENOC (e.g., sales, revenue, etc.) to identify possible areas that will help the business improve efficiencies in operations.
- Conducting basic segmentation analysis to assist businesses in focusing activities on right target audiences.
c) Accomplishing day-to-day Business Intelligence Research activities: Emphasising on Business Intelligence research aimed at value addition to business streams and corporate departments.
- Conducting smaller/ non-strategic Business Intelligence Research studies for ENOC and its subsidiary companies under the guidance of the Manager, Business Intelligence. This includes projects conducted through Professional Research agencies, as well as, studies conducted In-House by Business Intelligence Research department.
- Implementing Qualitative and Quantitative Marketing Research studies, as well as back-end analytical support, under the guidance of the Manager, Business Intelligence.
- Liaising with research partners on project management. Ensuring high standards of delivery of findings on studies undertaken.
- Coordinating with non-research stakeholders, e.g., Procurement, Finance Department, etc., to ensure smooth flow of the research studies undertaken.
- Creating customer profiles by demographic and behavioural characteristics (basic segmentation).
- Drafting first-cut Research proposals for studies conducted In-house by the Business Intelligence Research department.
- Drafting first-cut presentations for studies undertaken on behalf of internal stakeholders for finalization by Manager, Business Intelligence.
- Providing timely and actionable insights to stakeholders to formulate business strategies.
Additional Principal Accountabilities
Experience
- Bachelor’s Degree in Marketing, Statistics or Economics. Master Degree would be preferable.
- 2-3 years of Marketing Research and Analytics experience, preferably on the agency side.
- Understanding of MR and Analytics techniques.
- Should have exposure to strategic research studies/ analysis like Market Segmentation, U&A’s, Simulated Test Marketing, Corporate & Brand Equity, Pricing Studies, Portfolio Optimization, Shopper Research.
- Should be able collate and produce analysis using data from various sources.
- Conducting large scale studies and liaising with agencies and ENOC departments/ businesses on logistical operations; being strong in operations is the key to form a sound basis of research.
- Understanding of the Middle East markets would be desirable – experience outside the Middle East region would be a definite plus.
Level and type of behavioural and functional competencies required
- Strong analytical ability and creativity is required for the position – ability to translate research findings to actionable insights is essential.
- Strong in Interpersonal skills.
- Must be a good team player.
- Strive towards keeping clients satisfied through active servicing.
- Must have proven ability in presentation/ communication skills.
- Must have strong understanding in Microsoft packages – Word, Power Point and Excel. Should be able to formulate/ build spreadsheet models and prepare presentations.
- Must have working knowledge of statistical software like SPSS.
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