Job Description :
Customer Marketing Manager: Middle East
About the function:
Global Travel (GT) is one of the most dynamic markets in which Diageo operates with over 1.9 billion consumers traveling internationally per year from every corner of the Earth. We are a diverse, entrepreneurial, and agile business which has recently redefined our ambition and strategy to ensure we emerge stronger from the pandemic to lead Spirits to become the most dynamic and fastest growing category in the sector.
With our market HQ in London we operate across 19 different countries and have over 29 different nationalities amongst our team. Our unique channels include ‘Duty Free’ sales in travel retail through airport shops, border shops, on-board airplanes, cruises and international ferries.
We are building an industry leading team who will harness data and insight to create and execute the outcomes in the GT strategy.
We have exciting brand ambitions to continue to lead the industry with Johnnie Walker (Global Travel’s undisputed #1 Alcohol brand by sales), double our luxury business to become the biggest Diageo luxury market in the World and make our brands #1 in hot categories like Tequila, Gin and Malt Whisky. In such a dynamic commercial environment where consumers ability to travel is constantly evolving we need an agile thinker who balances commercial, category and brand priorities to create joint value.
The Customer Marketing Manager partners directly with customers, commercial and marketing teams to successfully implement our brand plans at the point of purchase. They use deep rooted customer, shopper and commercial insight to ensure we maximise every pound to influence consumer behaviour in the channel order to grow our customers and Diageo’s business and ensure Diageo wins share.
If you are looking to play a truly leading role in a Global and diverse market read on…
Key Outcomes
Inspire your customer/s with our forward-thinking brand plans & solutions to unlock brilliant execution of our campaigns at the point of purchase to enable Diageo win share and deliver our sales targets
Proactively manage customer marketing A&P and conduct M&E for key activities to ensure value
maximisation for Diageo and our customers.
Successfully develop and review customer/s activation calendar to track execution and to provide visibility of the plan within your customer vs. the plan with the business
To project manage the implementation of all the key platforms & activations within your customer with choiceful tailoring of central brand plans where appropriate
Unlock deep connections with key customer contacts to ensure Diageo is seen as a #1 partner
Functional Capabilities
Excellent project management, analytical and core selling skills
High resilience & positive attitude – able to build powerful relationships and work collaboratively within a cross-functional remote team
Problem solver & solution-based standout colleague who can deal with ambiguity & adapt quickly
High attention to detail
Proven track record of leveraging commercial, category and shopper insights to deliver market share winning performance.
Leadership Capabilities
Win through execution – Lead bold execution in a fast moving world;
High energy and ambition to achieve successful outcomes and high standards
Balances analysis and execution and adjusts thinking in the face of new information
Actively spots opportunities or issues and identifies which are urgent and need immediate attention
Generates a range of workable solutions, decides what should be done and takes action
Inspire through purpose
Reads their environment and understands how culture and context influences people’s perspectives
Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
Communicates in a compelling, persuasive and impactful way
Shape the Future
Sets context and empower people to experiment and unlock opportunities for growth
Accurately digests large amounts of information and breaks down complex problems thoroughly
Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Experienced Required
The ideal candidate will have Internal or external experience as Sales or Activation/ Customer Marketing Manager equivalent (+3 years)
An understanding of how the commercial organisation operates and how to drive its effectiveness.
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
Evidence of working comfortably in a highly ambiguous environment at pace, balancing multiple projects and business partners is a major plus.
Flexible Working
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type :
Regular
Primary Location:
Dubai
Additional Locations :
Job Posting Start Date :
2022-08-30-07:00
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