Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.
Come build the future with us! An exciting opportunity has arisen for tenacious, creative and performance-orientated marketing leader to drive audience, sales, retention and growth for our portfolio of B2B exhibitions and conferences within the Dubai division of Informa Connect.
Reporting into the Marketing Director, you will be responsible for developing go-to-market strategies and marketing campaigns, messaging and content to drive awareness and audience for your portfolio.
You will be responsible for the overall marketing strategy and execution of marketing programs that drive audience engagement and retain delegate attendance as well as demand for exhibition, sponsorship, and digital advertising for the event and related digital community
The ideal candidate will be extremely organized, metrics-driven with strong ownership and focus, and have a mastery level of copywriting along with a track record of using content marketing to drive audience, leads and revenue. This position reports directly to the Marketing Director and requires extensive collaboration with sales, production and senior management.
If you have a passion for marketing with experience in strategizing and executing targeted campaigns, developing creative and forward-thinking marketing plans, guiding and managing a team and working in a fast-paced environment, this job is for you.
Key responsibilities:
Key Performance Indicators
Knowledge and Experience Required for the Role:
– Exemplary organizational and prioritization skills – Project oriented with an attention to detail
Attributes Required for the Role:
– Must be goal oriented, flexible, and creative under pressure – often while juggling several projects at once and under budget constraints
Additional Information
We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), age, marital status, citizenship, or other protected characteristics under federal, state or local law.
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