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Purpose & Overall Relevance for the Organization:
- To ensure ongoing support to all Sales & Retail across Brands within according to Global best practice standards for realizing profitable market share and sustainable Sales growth.
- To steer the VM&ISC function on behalf of Marketing alignment along with project management of key initiatives
- To improve sell through by implementing the best and most attractive brand and product presentation/visual merchandising in order to win the consumer across channels for both adidas & Reebok Execution.
Key Responsibilities:
- To ensure best and prime locations are booked for adidas across DTC channel
- To execute VM&ISC in store following global guidelines.
- To staff, train and manage the VM team in being the excellent “Silent Sales Person” across brands & channels
- To support Sales best practice (BP) implementation operationally.
- Help drive product presentation and champion best practices in visual merchandising for a meaningful customer and consumer experience.
- Be the internal champion, cross functionally, for the Visual VM&ISC process as it pertains to the consumer shopping experience, from sell-in to sell-through.
- Be responsible for market feedback on maintenance and layout of existing SIS at DTC channels and communicate needs for floor plan/layout changes, fixtures, signage, graphics etc, through the VM planning team.
- To provide all statistical and relevant KPI data as requested on key Doors and franchise stores. Monitor all reports on trends and developments in key doors including competitors’ activities.
- Ensure that adidas has a strong in-store share of voice by driving, implementing, and managing the brand, product and seasonal ISC and activations processes
- To develop Key Accounts & Field Account objectives across brands, strategies and tactics including translation into action and business plans based on a solid fact on each KA along clearly defined guidelines jointly with the Sales Manager.
- Give advice and information to retailers on the adidas and reebok brands, POS materials and products to support the marketing concepts and Brand Campaign.
- Supervise store fixtures set-up
- To train store staff in Visual merchandising techniques.
- Assist Sales team in merchandising the showrooms during sell-in period. Implement VM showroom guidelines.
- To Manage the dedicated warehouse for extra fittings and accessories to ensure proper storage and easy handling in a controlled manager.
Key Relationships:
- Local: VM Planning team, OCM TM teams, Retail Ops, Sales teams.
- Hub: VM execution team.
KPIs:
- FPST
- CR
- UPT
- ATV
Requisite Education and Experience / Minimum Qualifications:
- University degree, ideally with marketing and sales focus.
- Functional: 2-4 years Visual merchandising.
- Industry: consumer driven, ideally apparel/fashion/shoes.
- Exposure: advertising / marketing.
Language Skills:
- English: Advanced
- Arabic: Advanced
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Coordinator Omnichannel
BRAND:
adidas
LOCATION:
Dubai
TEAM:
Marketing & Communications
STATE:
DU
COUNTRY/REGION:
AE
CONTRACT TYPE:
Full time
NUMBER:
471332
DATE:
Jul 28, 2022
